Seems I have a spare day or two each week. I want to play around with product development.
Entering research mode, so please grab me if you’re sitting on any sort of relevant information/tips/stories of success or failure.
Seems I have a spare day or two each week. I want to play around with product development.
Entering research mode, so please grab me if you’re sitting on any sort of relevant information/tips/stories of success or failure.
John Cleese on creativity. EVERYone should watch this. TED before TED.
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There’s some good data on Australian internet usage floating around right now. The grab above is ripped unashamedly from Digiocial. Get the rest of the (huge) infographic here and go here for the full Sensis report it was based on.
I’m hijacking some, shall we say, gaps in the market. Over a few three-martini lunches I’m just going to build up the web holdings of small, local brands when they’ve forgotten to, and then give them the keys to the kingdom when I’m done. I’m not exactly PRETENDING to be them, just pushing their content.
Legality of this, you say? Did Robin Hood cry over legalities?
A promotion where you create a relentlessly catchy jingle and pay a bunch of buskers to play sequential portions of it across high-traffic pathways.
A promotion where you guerrilla-mount some free WiFi dongles/towers/whatever at bus stops and have the home page do the talking for you.
A promotion where you split your whole marketing budget equally between the city’s homeless folks and have them hold up your message for a week.
The bad press alone would be worth it.